Motion No.1

In the dynamic realm of commercial photography, precision is not merely valued but demanded. Over countless years, I’ve meticulously adhered to this standard, tirelessly ensuring that every detail aligns flawlessly. Yet, despite my extensive experience, I find myself continually drawn to a different approach. For me, the essence of capturing an image lies not in allowing the camera to dictate my vision, but in expressing my own creative impulses. It’s about daring to deviate from the norm, embracing spontaneity, and trusting that the camera will adapt to my intentions.

This philosophy forms the very foundation of my latest endeavour. This project is an embodiment of my unwavering commitment to artistic freedom. Here, I eschew the conventional constraints of commercial photography, opting instead to pursue a more organic and intuitive path. By relinquishing control and embracing experimentation, I unlock a realm of possibility that transcends the ordinary.

Indeed, had this project been approached with purely commercial motives, the outcome would have been vastly different. It would have been a product of formulaic conformity, devoid of the vibrancy and depth that define true artistic expression. But by remaining true to my creative instincts, I breathe life into each frame, infusing it with a sense of vitality and authenticity that resonates far beyond the confines of commercialism.

by David Levine

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